Day-To-Day Product Marketing

Sean Knight
6 min readAug 5, 2022

A raw first-hand account of what product marketers actually do at tech companies

(Image by the author of a pour painting by the author)

I spent the last year as the Global Head of Product Marketing at a tech startup called Near which just announced its IPO. Prior to that, I spent 2 years as the Head of Marketing at a product-led SAAS startup. I learned a lot about Product Marketing during this journey. Now, I’m sharing everything I learned here.