How Do Top Product Marketers Win Over the Sales Team

Sean Knight
2 min readMar 3, 2023
Photo by Joaquin Romero on Unsplash

Collaboration between you as a product marketer and the sales team is critical for the success of a product at any company. But more than that, if you are at a sales-led organization, your success as a product marketer may hing on how well you get along with the sales team.

Here are some ways a product marketer is expected to collaborate with the sales team:

  • Develop sales enablement materials: A product marketer works with the sales team to create sales enablement materials, such as product brochures, sales decks, and demos. These materials help the sales team effectively communicate the product’s value proposition to potential customers.
  • Communicate product updates: A product marketer informs the sales team of any product updates or changes. This helps the sales team stay up-to-date with the latest product features and benefits. This is that standard role of a PMM as the go-between for sales and product.
  • Conduct product training: A product marketer provides product training to the sales team. This includes educating them on the product’s features and benefits, as well as how to overcome common objections.
  • Gather customer feedback: The sales team interacts with customers on a regular basis, so they are a valuable source of customer feedback. A product…