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If You Want to Persuade, Frame Things as Experience
A rule to use in your personal life and business
Think about a purchase that has improved your life in a significant way. For me, it’s my Boston Terrier pup Octavian. The experiences I’ve had with him have been truly life-changing.
Most things that you will spend money on in your life will have both sides: a material side (you own a Tesla) and an experiential side that they facilitate (you love the feeling of listening to music in your Tesla on a road trip).
Best selling author Daniel Pink talks about this in his Masterclass:
“When social scientists have looked at what people remember and what they value, they tend to remember and value experiences more than goods and services. So they derive satisfaction, not from say the television itself that they just purchased but from the experience of sitting around with your family wathcing a musical. Or having a regular Sunday night movie night. The experience is more valuable. — Daniel Pink in his persuasion Masterclass
This has important implications for sales and marketing, and for deriving life satisfaction from your own purchases and decisions.
Recreationally, I do experimental painting. That just means that I’m not an artist, I don’t think of myself as one, but I do enjoy splashing…
