If You Want to Persuade, Frame Things as Experience

A rule to use in your personal life and business

Photo by Martin Katler on Unsplash

Think about a purchase that has improved your life in a significant way. For me, it’s my Boston Terrier pup Octavian. The experiences I’ve had with him have been truly life-changing.

Most things that you will spend money on in your life will have both sides: a material side (you own a Tesla) and an…