If You Want to Persuade, Frame Things as Experience
2 min readAug 13, 2021
A rule to use in your personal life and business
Think about a purchase that has improved your life in a significant way. For me, it’s my Boston Terrier pup Octavian. The experiences I’ve had with him have been truly life-changing.
Most things that you will spend money on in your life will have both sides: a material side (you own a Tesla) and an…