What is Product Positioning

Sean Knight
5 min readAug 4, 2022

Product marketers are responsible for product positioning, but how many really understand what that means?

Image by the author of a pour painting that is also by the author

I spent the last year as the Global Head of Product Marketing at a tech startup called Near which just announced its IPO. Prior to that, I spent 2 years as the Head of Marketing at a product-led SAAS startup. I learned a lot about Product Marketing during this journey. Now, I’m sharing everything I learned